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How To Pitch: Boston

Pitch ambitious narratives and clever service pieces that cater to Bostonians

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The information in this article is current and accurate

Background: Boston has distinguished itself as one of the best general-interest city magazines in the country, having won more than 50 City & Regional Magazine Association awards (the top honor in city mags) for reporting, public service, excellence in writing and design, and general excellence, alongside competitors such as Texas Monthly and Los Angeles.

In 1970, D. Herbert Lipson, whose family has long been in the city magazine business, bought Boston and transformed it from a tourism-related publication into a true city magazine, offering a mix of timely service pieces and intriguing features. And that mix hasn't changed all that much since. Boston tries to take the stock formula of a city magazine -- general interest, food, fashion, news, service packages, business -- and elevate it with "some of the finest, most thorough long-form journalism in the country," says editor-in-chief John Wolfson, as well as with aggressive coverage of some of the most important personalities in Boston. "We try to target what we think of as cosmopolitan, intellectual, curious and informed Bostonians," Wolfson notes.

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