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Hey, How'd You Draw 250 Million Viewers to Your Web Show, The Young Turks?
'You have to find your audience and be willing to take risks'- May 25, 2010
The Young Turks founder Cenk Uygur.
-Photo by Isaac Matthew White
"The goal is supposed to be on television. We say, 'No, we can build a television network ironically not on television,'" says Uygur. "In TV, you have the pressure of 'every single minute has to deliver ratings gold.' Whereas we just let the audience pick. If people want to watch the story about Kim Kardashian more, we don't judge them; that's their choice. If they want to watch the story about Obama more, that's great. Everybody wins."
Today, The Young Turks has a sponsorship deal with Netflix, plans for a spinoff YouTube channel focused on bloggers, plus -- count 'em -- 250 million viewers and growing. Take that, Team Coco. ...