Mail    Print   Share Share

Author Alliances: Pool Your Book Marketing Efforts

Band together with other writers and reap the rewards

- July 27, 2010
The famous African proverb says it takes a village to raise a child. Well, to market a bestseller it also takes a village of another sort, a self-made coalition of authors.

Just take it from Daylle Deanna Schwartz, author of several books including Nice Girls Can Finish First (McGraw-Hill, 2009). "When I meet a writer I like, I reach out and offer what I know about promoting a book. Others do that for me. I'll invite someone to be a guest on my blog, 'Lessons from a Recovering DoorMat,' if their topic is suitable. Sometimes writers email me for advice and I can do the same... I've also gotten online contacts for sites that I can syndicate my blog to. These contacts are hard to find on your own."

Although publishing houses typically assign in-house publicists to promote their titles, those budgets are quickly being slashed. The result? Authors are taking it upon themselves to build their own buzz. Since there's only so much you can do yourself, the latest DIY option is to pool resources with fellow authors to help build a bestseller. And although book sales are the ultimate goal of any promotion, there are countless other rewards waiting for you. ...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?