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Author Alliances: Pool Your Book Marketing Efforts

Band together with other writers and reap the rewards

- July 27, 2010
The famous African proverb says it takes a village to raise a child. Well, to market a bestseller it also takes a village of another sort, a self-made coalition of authors.

Just take it from Daylle Deanna Schwartz, author of several books including Nice Girls Can Finish First (McGraw-Hill, 2009). "When I meet a writer I like, I reach out and offer what I know about promoting a book. Others do that for me. I'll invite someone to be a guest on my blog, 'Lessons from a Recovering DoorMat,' if their topic is suitable. Sometimes writers email me for advice and I can do the same... I've also gotten online contacts for sites that I can syndicate my blog to. These contacts are hard to find on your own."

Although publishing houses typically assign in-house publicists to promote their titles, those budgets are quickly being slashed. The result? Authors are taking it upon themselves to build their own buzz. Since there's only so much you can do yourself, the latest DIY option is to pool resources with fellow authors to help build a bestseller. And although book sales are the ultimate goal of any promotion, there are countless other rewards waiting for you. ...

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