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June 6, 2013 | An Interactive Online Event
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June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Social-savvy marketers tell how companies can start pinning to increase the bottom line. Read more
Rosanna Scotto: My First Big BreakThe Good Day NY host tells how she landed the anchor seat and how aspiring broadcasters can do the same.
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Get On The Air: WCAU NBC 10 Philadelphia
On-camera energy and enterprising multimedia use will help you break in at this station
- August 10, 2010
City and state: Philadelphia, PASlogan: Turn to 10
Background: This NBC affiliate offers a combination of local Philadelphia news, national news and breaking news as well themed programming. WCAU prides itself on being responsive to stories important to viewers offering "news you can use" in programs that cover consumer issues, health and entertainment. Those who complain that the media emphasizes the negative take note: WCAU has a program devoted to inspirational news, aptly named, The Good News Is.
Such programming is all a push toward making WCAU's shows "more relevant and user-friendly," says news vice president Chris Blackman. Part of that strategy includes embracing new media. "We think of ourselves less as broadcasters and more as 'content-casters,'" he says. In terms of more traditional reporting, Blackman says the station, unlike others in the country, has not scaled back on investigative reporting....
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-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
- Savings of up to $35 per class on mediabistro.com courses and seminars.
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