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How To Pitch For PR: Upscale

A smart, salient publicist pitch can 'spark an entire idea' for a story in this niche lifestyle pub

- November 22, 2010
Circulation: 225,000
Frequency: Nine times per year (including three double issues)
Special issues: Each issue of Upscale has a special theme: "Love," February; "Hollywood," March; "Green," April; "Makeover," May; "Travel," June/July; "Power," August; "Style," September/October; "Holiday," November; "Wellness," December/January.

Background: Publishing may be the childhood dream of some, but for longtime entrepreneur Bernard Bronner, the move into print was born of necessity. "At the time, we were advertising our hair care products and, one of the magazines, we pretty much got in a fight," he told Georgia Public Broadcasting in 2007. "And I just said, 'I'll just do my own magazine.'"...

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