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How To Pitch For PR: Delish.com

This grub pub seeks appetizing pitches about cookware, local cuisine and popular chefs

- February 22, 2011
Unique visitors monthly: "We're a top 10 food site with well over 5 million visitors per month," says Delish.com executive director Elizabeth Shepard.
Page views monthly: Six to seven million
Special issues: Holiday and seasonal content

Background: Delish.com launched in September 2008. The online food portal is a partnership between Hearst Magazines Digital Media and MSN. Executive director Elizabeth Shepard says that the impetus for Delish.com was for Hearst to "launch a major food vertical with first class content, technology, and the power of the portal." Relying on trusted brands, recipe sources, and test kitchens, Shepard says the site should "satisfy all palates with a robust food experience." Elements on the home page change every day, and the "excellent relationship" with MSN is beneficial on multiple levels allows the site to "capture prime real estate on MSN.com."

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