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How To Pitch For PR: Every Day With Rachael Ray
PR pros should pitch lifestyle items catered to this pub's everyday readers- May 19, 2011
Circulation: 1.7 million
Frequency: 10 issues per year
Special issues: Still in development.
Background: Since its launch in 2005, Every Day with Rachael Ray, the magazine founded by the bubbly television personality, reflects its namesake by being approachable to readers and presenting material that's easy to implement. Although the May 2011 issue brought a makeover in the form of a bolder look, bigger logo, and expanded content, "We enhanced what we've always done," says senior editor Gina Hamadey, "which is to keep things real, keeping them easy and fun." That being said, "There are a ton of new columns and 50 percent more recipe ideas," she adds. They've also expanded their lifestyle coverage.
"Take a bite outta life!" is both the magazine's tagline and mission. "We really do try to help readers to value every day rather than waiting for a special occasion -- enjoy now." She says that their readership transcends age and income level and runs the gamut from college students to empty-nesters. The magazine's readers, says Hamadey, "have a similar approach to life in that they want to live well and want to cook well, but don't want to have to spend a ton of time or money to do it, and they're attracted to Rachael's approach to life, her 'If I can do this, you can too,' attitude."
It's that Every Day congenial vibe which differentiates it from competitors. "Our projects truly are easy; people truly can do them and they don't have to be perfect," Hamadey notes. By channeling Rachael Ray, "The magazine can have a specific personality, and our pages can reflect that funny, energetic, playful personality. Everything is done through that lens," Hamadey says.
When hearing from publicists, she adds, "We're looking for PR people to be familiar with our magazine. I'm always impressed when somebody really acquaints themselves with the magazine especially after it's gone through some changes"