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June 6, 2013 | An Interactive Online Event
Implement a complete social media campaign in six weeks. Register now.
June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
Social-savvy marketers tell how companies can start pinning to increase the bottom line. Read more
Rosanna Scotto: My First Big BreakThe Good Day NY host tells how she landed the anchor seat and how aspiring broadcasters can do the same.
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The Do's and Don'ts of Running Social Media Promotions
A guide to getting quality fans and followers
- April 2, 2012
Social media promotions (contests, giveaways, sweepstakes, and the like) are one of the easiest ways to grow your networks. The ultimate goal? Higher engagement levels, return on investment, conversion rates, and responses to calls to action. Yet, sometimes, behind that seemingly large network is an audience of uninterested consumers (cue cricket chorus) who were merely attracted by the incentive or freebie. The challenge for brands is to craft a promotion that will attract the right audience in the first place, or make sure those who only wanted the discount or chance at winning a prize still have a place in informing overall future marketing strategy. Here's how to make that happen:...
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
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