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June 6, 2013 | An Interactive Online Event
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June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
The woman who heads up the largest independently owned video network tells how she's bringing TV into the digital age. Read more
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Old Book, New Tricks: 6 Marketing Tips To Increase Sales
Make your book shine like new no matter how old it is
- May 8, 2012
I published my second book, Ramen Noodles, Rent and Resumes: An After-College Guide to Life, in April 2008. At the time, "recession" was just becoming a buzz word, but I was dedicated to getting the word out.I did it all in those first few months... from book signings at Borders and Barnes and Noble to radio interviews. After a busy summer, press opportunities continued to trickle in and I vowed to step up my efforts ahead of next spring's graduations -- but that didn't quite happen. By May 2009, the economy had tanked and so had most of my hopes.
Yet, just because the book was written in more prosperous times doesn't mean that I can't still garner some publicity for it. So I talked to authors, publishers and marketing experts to find out the best marketing strategies that will help put older books, like mine and yours, back in the public eye....
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree- Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
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