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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
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Nothing better represents the holy grail of social media achievement than working for Twitter. And, for Mark Luckie, becoming the site's manager of journalism and news is just the latest in a line of sweet social media gigs. The author of The Digital Journalist's Handbook held positions at Los Angeles Times, EW and Center for Investigative Reporting before selling his uber-popular blog 10,000 Words to Mediabistro's parent company, WebMediaBrands, in 2010.
Now at Twitter, Luckie says he's working to take the No. 2 social media platform in the world (and how we use it) to even higher echelons of greatness, including making it easier for us to integrate audio, video and graphics into the stream of conversation. And, while Twitter is increasing the prominence of non-text multimedia, Luckie says it all comes back to those basic 140 characters....

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