Mail    Print   Share Share

Hey, How'd You Build Paperless Post Into a Powerhouse, Alexa Hirschfeld?

How one entrepreneur reinvented online invitations

- October 1, 2012
On October 15, Paperless Post will defy its name and add a print component: Paper by Paperless Post. Users will be able to mix and match digital with hard copy sending, for example, one batch of personally designed holiday cards electronically and ordering another that can then be sent via USPS. Or, they can create and then print the whole lot of wedding or party invitations.

It's the latest turn for a service that made its first profit in the fall of 2010 and continues to flourish three years after launch. Mediabistro recently spoke with co-founder Alexa Hirschfeld about this fast-moving entrepreneurial journey and the real reason so many of her fellow Harvard alums find big business success.


...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?