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How To Pitch: Real Simple

Simplify and enhance readers' lives with strong service pieces

The information in this article is current and accurate

Circulation: Over 2 million
Frequency: Monthly
Special issues: Real Simple Family, published in September
Background: For more than a decade, the creative minds behind Real Simple have worked to ensure the mag's monthly content matches up to its tagline: "Life made easier." It's the kind of information they want to impart to each and every one of their total 8.8 million readership, who range from women in their 20s to ladies in the 50 and over crowd. "The magazine appeals to women who have extraordinarily busy lives and are looking for ways to simplify all the different aspects of their day," explains Noelle Howey, a deputy editor at the Time Inc. title.

Since launching in March 2000, the brand has expanded into a syndicated newspaper column, paperback and hardcover books, recipe collections like Real Simple: Meals Made Easy, and a line of home organization and cleaning products sold at Bed, Bath & Beyond (and even stores beyond that). Their strategy is clear: grow the Real Simple name by helping their following manage the common stresses that come along with the nuances of everyday life.

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