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How To Pitch: Worth

Cater to a wealthy audience with compelling Q&As and profiles to build a freelance fortune

- October 23, 2012
Circulation: 125,000
Frequency: Bimonthly
Special issues: None

Background: Purchased by Sandow Media in early 2008, the now 20-year-old Worth magazine was completely revamped in 2009, from its physical design to its method of circulation. Only select readers with a minimum net Worth of $5 million are invited to subscribe. Those who don't qualify can buy individual issues for $18.95 a copy at select bookstores, such as Barnes & Noble and Borders, or at major private airports. Copies are printed on book-quality paper stock, and its elegant graphic design makes it a worthy addition to even the priciest coffee table. And, while the magazine still targets the high net Worth reader, its focus has changed to a much younger demographic, said managing editor Emily DeNitto.

"Worth used to focus on trusts, estates and other end of life issues, but under Sandow, it has a younger, more entrepreneurial feel to it," DeNitto said. "Our readers are mostly in their 40s and still very much engaged in building their personal fortunes and their businesses."...

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