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Revolving Door Newsletter: 11.03.06

Time to See If Blogs Are Big Business

November 3, 2006
Today, Business 2.0 took the wraps off its staff-wide blogging experiment that we mentioned earlier, unveiling a virtual blog empire of 16 different sites devoted to subjects as diverse as vice investing, green tech, marine tech, and Web 2.0 (guess which one will receive the most traffic?) All 16 are up and running, with a best-of selection appearing on umbrella blog "Business 2.0 Beta." Now the real question: just how big will the checks from the revenuing sharing be? (And is the guy writing about marine technology really expecting all that much?)

Ben Zimmer will edit the Oxford American Dictionaries over at Oxford ...

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