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How To Pitch: Woman's Day
Find fresh ways to finesse traditional content for this newsstand favorite- December 17, 2013
The information in this article is current and accurate.
Circulation: 3.4 million
Special issues: Heart Health (February), Organizing (April) and Summer Shapeup (June)
Background: Building a magazine is an exercise in start-up dynamism. Keeping it relevant -- particularly in a business environment that assassinates even the most beloved print publications -- is impressive. Once owned by Hachette and purchased by Hearst, Woman's Day stands as an editorial monument to the longevity of quality content. Coming off a 2012 redesign, editors are looking forward to adding another 75 years to the mag's history.
Under the tutelage of EIC Susan Spencer, the emphasis on value that has been the hallmark of Woman's Day from the get-go is now manifesting in two ways: value in money savings and the readers' values. The result is a straightforward tone that helps the publication's devotees live fuller, more informed lives without draining their time in the process. Executive editor Annemarie Conte paints a picture of who she and her fellow editors have in mind when they're slating issues. "We really focus on the woman and how her life has different facets. Our readers are incredibly busy, so they're going to zip in and out of the pages. They're not going to sit down and read a 10,000-word article ever in this or any other magazine. So we have to distill things and make sure the service is up front."