This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.

Back to Previous Page

 Mail    Print   Share Share

Revolving Door Newsletter: 08.12.08

Magazines Cope With Sinking Sales, Stagnant Subscriptions

August 12, 2008
How bad is the magazine business at the moment? Consider these three things: ad pages are down year-over-year, even in the back-breaking September issues that the glossies have to rely on; newsstand sales fell 6.3 percent industry-wide in the first half of this year, with even steeper declines at the celebrity weeklies, while subscription sales were essentially flat; total paid circulation was actually up in the first half, because publishers poured on the public-place copies, i.e. the freebies most commonly seen in your dentist's waiting room. Portfolio's Jeff Bercovici puts it best: "The ...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?