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PR, Perfected: How To Get Corrections/Retractions

What to do when the media messes with your message

By Whitney McKnight - December 15, 2008
As a weekly columnist for a local paper, I once referred in print to a source's family member, whom I had not interviewed, as a former drug addict. It was a fact, and, given the nature of the story, one that at the time did not strike me as inappropriate to report. Then came the phone call to my ...

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