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Video: Digital Marketing in a Downturn

Learn how inventive digital initiatives can build brand awareness and drive longevity

March 2, 2009

Preview's Digital Marketing in a Downturn panel video. (Video of entire talk below.)

In today's tumultuous media landscape, the biggest question on most companies' minds is, 'How can we reach customers in new ways on a limited budget?' We've got advice from digital marketing experts including Razorfish's Shiv Singh and AP Digital's Paul Borgese on where to invest your marketing dollars now -- and strategies for building brand longevity in an uncertain economic climate.

At's February 17 panel discussion, "Digital Marketing in a Downturn,...

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