Hey, How'd You Build An International Newscast From Scratch, Marc Rosenwasser?

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This producer makes international news less foreign for U.S. audiences, operating a non-network newsroom where content is king

By Andrew Tavani - April 27, 2009

Prior to starting his 26-year career as a television journalist, Marc Rosenwasser was stationed halfway around the world in Moscow, where he covered news throughout Europe for The Associated Press. Later, for the big three networks, he covered U.S. news. Now, as executive producer of the recently-launched Worldfocus, a daily international newscast airing on most public television stations, Rosenwasser has teamed up with his former NBC compatriots -- anchor Martin Savidge and WNET president/CEO Neal Shapiro -- to deliver news from abroad to American audiences.

A seasoned news veteran, this Long Island native leads a notably eclectic, streamlined and multi-talented staff of news producers from around the globe. That staff scours the earth daily in pursuit of a diverse mix of stories largely ignored or overlooked by traditional network and cable newscasts. Rosenwasser recently spoke with mediabistro.com about the state of the news media, building an international newscast from scratch, Al Jazeera's "huge PR problem," and more....

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