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Hey, How'd You Become A New Media Empress, Shira Lazar?

The ambitious digital media maven balances multiple gigs while advancing her skill set

By Jessica Roy - October 5, 2009

-Photo by Kevin Scanlon for LA Weekly
Calling yourself a media empress is one thing, but actually being one is another altogether. Shira Lazar, a burgeoning brand in her own right, has managed to straddle new and traditional forms of media, catapulting herself into the tech and broadcasting worlds through online buzz, but always making sure to produce the creative content her audience expects from her. Being Lazar certainly seems exhausting: Her daily routine consists of a melange of conference calls, shoots, emceeing and meetings -- and then, of course, coming home to blog all about it. Lazar is a veritable millennial multitasker, writing a blog on her own site, starring in Confessions of a Travel Writer on the Travel Channel, and working on the upcoming launch of her Web series, What's Next, with RDF Media. She also just launched On the Scene, a pop culture blog on CBSNews.com, and joined Mo Rocca's The Tomorrrow Show as contributor. Lazar took the time to talk with mediabistro.com from Los Angeles via Skype, where she discussed what it's like to be a new media empress....

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