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"Most of the presidential candidates including [Barack] Obama and [John] McCain and others used it in the last election cycle to give their supporters the ability to influence where they went on the campaign trail," says Jordan Glazier, Eventful.com's chief executive officer. "We've seen authors use it. We've seen comedians use it. Dane Cook used it recently, where almost 600,000 people demanded him in their markets. The rock band KISS just used it to route their whole North American tour."
On November 11, Ryan Seacrest Productions became the site's latest star client. In a strategic marketing and technology alliance, the radio and television host and producer will use Eventful.com to allow his audience to give input on programming topics, "Demand" celebrity guests, and enter contests and promotions like "Ryan, Rock My Town!" where fans will help choose the location of a free concert from season eight "American Idol" contestants.
But it is a little horror movie that has broken all records -- box office and Eventful.com's own -- that first raised the Web company's profile....