This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
Readers are migrating to the Web, ad pages are down and magazines -- the ones that are still printing -- have shed hundreds of jobs. It's all doom and gloom from now on... right? Well, the publishers who've launched more than 500 new titles already this year, according to MrMagazine.com, are betting otherwise.
There is life after "the death of print." But to make it as an independent publisher, experts say, you'll have to throw old-school conventions out the window. Models that rely on mass circulation (and the ad dollars that come with it) won't work in the new magazine economy. The publishers we spoke with say the key to success is building a passionate, engaged, invested audience that's willing and able to pay what a magazine is worth. After all, today's independent magazine is more than ink on paper; it's a community, a lifestyle and a 360-degree media experience offered through print, blogs, Web forums, Twitter, podcasts, live events, films, books and music. ...
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
Savings of up to $35 per class on mediabistro.com courses and seminars.
Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).