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How To Pitch: Variety

'We look for stories that demonstrate intimate knowledge of the entertainment business and access to high-level sources'

By Rani Long - June 22, 2012
[EDITOR'S NOTE: We are currently updating this article with the cooperation of the publication's editors. In the meantime, please use these pitching guidelines with caution as some information listed may be outdated.]

Circulation: 40,000 professional readers in Los Angeles, New York, London and other entertainment business centers

Frequency: Daily Variety, which is hard-news oriented, comes out Monday through Friday. Weekly Variety, which runs longer, more in-depth stories covering trends in the business, is published every Sunday.

Special issues: None, but they run about 250 feature sections, which can be likened to specials, per year. All are bound within daily Variety or Weekly Variety.

Background: Variety, a business publication written exclusively for professionals in the entertainment industry, is also one of the oldest trade publications. Founded in 1905 to cover Vaudeville -- the principal entertainment medium of the day -- Variety has evolved over the years to cover new media as they emerged, including film, radio, television, home entertainment, games and online content....

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