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How To Pitch:

Sport's Illustrated's online counterpart is looking for outside-of-the-box sports stories.

By Dana Robinson - May 7, 2015
The information in this article is current and accurate.

Monthly unique visitors: 24 million
Special features: None

Background: kicked off in 1996 as the digital counterpart to Sport's Illustrated -- the 61-year-old weekly covering all things mainstream sports. Back then, the print offices were in New York, while the digital version was headquartered in Atlanta. In 2001 the online operations shifted, leaving part of the staff in Atlanta and the other members in New York. According to executive editor B.J. Schecter, the distance caused a bit of a disconnection, which is why both the print and digital sides are now under the same roof in New York. The end result is a thriving 24/7 sports news website that boasts nearly 100 percent original content, including videos and a live daily talk show, SI Now.'s target viewership consists of 18- to 49-year-old males who are looking to get the same well-reported stories and information found in the print version. "We try to keep the same DNA as the magazine, which is great storytelling and great writing and photography," says Schecter. "We're always looking to differentiate ourselves from the competition by having better analysis, things that are a little more in depth. It's a constant challenge, but it's something that we're up for."


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