How To Pitch: SI.com - mediabistro.com

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.

Back to Previous Page

Back to Home > Content > How To Pitch > How To Pitch: SI.com

Mail Print

This 24/7 outlet wants timely athlete profiles and trend stories with national appeal

By Brian T. Horowitz - January 22, 2013

The information in this article is current and accurate.

Unique monthly visitors: 25 million
Monthly page views: 350 million
Special issues: Expanded coverage for all major sporting events, including the Super Bowl, Olympics and World Cup, as well as the annual swimsuit package.

Background: SI.com is the growing, 12-year-old offshoot of venerable Time Inc. weekly Sports Illustrated. "While SI.com has the same DNA as the magazine, the content is almost entirely original," said B.J. Schecter, executive editor of SI.com. The site produces 350 original stories each week, including daily freelance contributions, and offers the hardcore sports fan top-notch writing and reporting, photography and analysis. SI.com is primarily a 24/7 daily news site focused on breaking stories, while the weekly magazine offers an in-depth analysis of the week's sports accompanied by stellar photography.

Although Sports Illustrated the weekly is a difficult sell, writers can increase their chances of writing for the print publication if they're published on SI.com, according to Schecter. You may also be published in both outlets: a short story for the magazine and a longer version online. The weekly magazine has a limited amount of space per week, but the website has the flexibility for freelancers to sell a story of national interest that SI may not know about....

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree

Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
Savings of up to $35 per class on mediabistro.com courses and seminars.
Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!