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New Media, New Jobs: Hybrid Roles in the Digital Newsroom

Home in on the intersection of content creation and technology to nab a new career path

By Elizabeth S. Bennett - February 9, 2010
Just a few years ago, media professionals were paid to be reporters or software developers. They were editors or content management experts, online community managers or researchers. Sure, maybe they tricked out a few databases while reporting investigative features, or boned up on metadata strategies as an online editor, but the boundaries were drawn more crisply, at least in name.

These days, the blurring of roles and responsibilities has given way to a new class of editorial-related practices, in which workers bring to bear their seemingly disparate editorial and technical skills to help advance the digital media landscape.

Be it distributed reporting, Web content strategy or developing software applications exclusively for news sites, these burgeoning fields have no formalized career path, but for the driven and talented, they promise big opportunities for pioneering contributors....

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