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PR, Perfected: Work Your Way to the Top of a Source List

Finesse your approach with journalists to build a genuine rapport and become a top source for writers in your niche

By Saptosa Foster - February 23, 2010
Face it: Our work as publicists is endless. We research, pitch, call, follow up, email, meet, pitch again -- and that's all before lunch. We spend our day coaxing and convincing reporters that our clients have the perfect story for tomorrow's headlines. Not an easy task, and frankly, it's tedious. But it's our job. And we love it. However, with the use of a few proven tactics, we can lighten our legwork a bit by forging better relationships with the media, positioning ourselves as reliable sources and making the oft-elusive press come to us....

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