This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
Nielsen shocked exactly no one when it released a report this February noting that 85 percent of people want free content to stay free. Yet entrepreneurs the Web over are proving that consumers are willing to pay for the services and content that they truly value. Increasingly, companies are turning to the freemium business model -- which presents consumers with the choice between a free service and a premium paid service -- as a way to attract new customers, who then become upgrade prospects.
Freemium allows online startups to draw the millions of visitors Web products need to break out, while diversifying revenue streams through both advertisements targeting nonpaying users on the one hand, and subscriptions or micropayments from a small fraction of paid users on the other. Here, six professionals who rode the freemium bandwagon to online success share keys to going (mostly) free. ...
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
Savings of up to $35 per class on mediabistro.com courses and seminars.
Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).