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How To Pitch For PR: SI.com Video

'Our goal is to have the sexiest conversations with the greatest people in the sport'

By Jessica Howell - June 1, 2010
Unique monthly visitors: 20 million
Frequency: Daily

Background: Long renowned as the go-to source for all things athletic, the Sports Illustrated franchise, a division of Time Inc., has been delivering behind-the-scenes stories on America's favored pastimes for more than 50 years. Today the brand reaches a weekly audience of more than 30 million through a network of channels that include its longstanding weekly print magazine, Sports Illustrated Kids, Golf Magazine, social networking site FanNation, and SI.com, its multimedia-rich digital portal that churns out an astonishing 150 original stories weekly. ...

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