This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
There are many "sides" to the media industry. During the course of your career, there may come a time when you want to explore "the other side," or rather, "another side." Are you a newspaper reporter who's been thinking about becoming a publicist? Or a radio producer who wants to reinvent yourself as a social media maven? Those occupational questions beg the follow-up: Is it even possible to transition to a different career in the media business without having to pay your dues all over again?
The answer to that question is a supportive "yes, it is possible," according to the media career experts we talked to, but you'll still likely need to brush up your skills in certain areas. Read on to take what you already have to offer as a media professional and parlay it into a new opportunity....

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree... and much more! View all benefits or Sign up now!