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Rachael Ray Loses EIC, Creative Director; Newsweek star heads to Time
August 20, 2010
That Old Spice advertising campaign? Yeah, it worked. The campaign has received 1.5 billion impressions, including 130 million video views. Google searches are up 2200 percent with traffic to the company's website showing a 350-500 percent increase. More importantly, business for Old Spice body washed jumped 55 percent since Isaiah Mustafa started making us laugh. Humor really is the best salesman...