This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
Monthly unique visitors: 400,000
Background: Fashionista.com launched in early 2008 as an online resource for people who love fashion and want to be a part of the industry. Publishing by Breaking Media, the site aims to "chronicle the fashion trail from the runway to the first Canal Street knockoffs, while dishing the latest in supermodel gossip and finding the hottest new designers," according to its mission statement. Fashionista covers the fashion industry, from business news to fashion and style, all with a hefty dose of opinion. "We're an independent site, and so we have a really strong voice," says editor Lauren Sherman. "That's the crux of what the brand is about. Everyone has their own opinion, and people come to us because they know they're not going to get a weak press release." The site is based in New York but covers international markets: About 40 percent of the site's users are outside the U.S., and Fashionista.com runs dispatches from correspondents in cities such as Paris, Berlin, and London. ...
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it.
-- Gaen Murphree... and much more! View all benefits or Sign up now!
