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PR, Perfected: 3 Ways To Revive Your Press Release

The press release is anything but dead, and our pros reveal three strategies for making yours come alive

By Jessica Howell - November 2, 2010
Is the press release really dead? There's a whole slew of new age public relations pros who will tell you it is. Yet there are even more communications professionals of all ages and industries defending the traditional news release and its role in modern media relations. Which group is right? Both. Or neither, I suppose. The news release of yesteryear has taken its last breath, no doubt, but in its place a very different type of media material has emerged -- and there is no single recipe for success. In fact, agencies and internal communications departments across the globe are tackling today's releases with an arsenal of tactics, and each has its own unique appeal to varying audiences....

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