This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
Is the press release really dead? There's a whole slew of new age public relations pros who will tell you it is. Yet there are even more communications professionals of all ages and industries defending the traditional news release and its role in modern media relations. Which group is right? Both. Or neither, I suppose. The news release of yesteryear has taken its last breath, no doubt, but in its place a very different type of media material has emerged -- and there is no single recipe for success. In fact, agencies and internal communications departments across the globe are tackling today's releases with an arsenal of tactics, and each has its own unique appeal to varying audiences....
The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
Savings of up to $35 per class on mediabistro.com courses and seminars.
Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).