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Take Alyson Shontell, for example. When the then college senior applied for a marketing manager position at Google, she knew she had to do something unique to stand out. Instead of the same old CV, she opted for a visually creative version modeled after Google's branding, even including different font sizes and colors. A year later, after interviewing with the tech giant, an interviewer still remembered her presentation.
"I was a creative person," Shontell, now an editor at Business Insider, recalls. "I really liked designing things in Photoshop and InDesign, and I decided that would showcase my skill set and maybe highlight it a little bit more."
"I think that's actually brilliant," says Jane Turkewitz, founder and president of T & Jam Resume Service. "The reason why [Shontell] got the interview is that what she showed with her resume was she didn't just want a job, but she wanted a job with Google." "Too many times, people are sending out their resume and it's just churn and burn. "[They think] 'I'm going to try for this job and that job' versus doing their homework and saying, 'This is a company I really want to work for.'"
You too can generate more call backs and interviews by including these vital pieces of information on your resume: