Hey, How'd You Get Your 'Transmedia' Film Into Sundance, Lance Weiler?

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This innovative filmmaker details how he's taking the movie-watching experience to another level

By Felicia Pride - May 9, 2011

While WIRED magazine deemed him "one of 25 people helping to reinvent entertainment and change the face of Hollywood," filmmaker Lance Weiler calls himself simply a story architect, one who isn't married to any specific medium. And, in today's fragmented media landscape, the ability to simultaneously ...

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