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|Back to Home > Content > PR, Perfected > PR, Perfected: Should Your Client Be on Foursquare?|
Familiar yet slightly misunderstood by marketers, Foursquare allows users to check in to public places like restaurants, malls and gyms using their phone, and has proven to be popular among the age 18-35 demographic. The best part for retailers, says Friedman, is that it's a level playing ground. Whether you're an international chain of big box retail stores or a mom-and-pop on Main Street, you're privy to the exact same experience and merchant tools. For many brands and their PR professionals, the opportunities are endless.
That leaves us begging the question: Is your client on Foursquare? And, if not, are they missing out? To solve this dilemma, we've narrowed the spectrum with these five parameters, which will help you determine if geo-based social media will be a fix or a flop for your clients.