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Circulation: 15 million monthly unique visitors
Special issues: Occasional theme content in line with big events, such as auto shows, Fashion Week, etc.
Background: This online-only magazine is best known for its male-specific advice and content. Its ambitious daily postings mean there's always room for a great story to hit the Web at a moment's notice -- welcome news for speedy writers looking to write about the latest, greatest thing. "Our mission is to help our users enhance their lives through discovery," said James Bassil, publisher and editor-in-chief. "We want to show guys new tools, techniques, ideas, people, things that can help shape their lives in a positive way."