This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.

Back to Previous Page

 Mail    Print   Share Share

How To Pitch for PR: B5 Media

High-resolution images are like candy to this suite of sites

By Jessica Howell - November 22, 2011
Unique monthly visitors: 3.5 million
Frequency: Daily
Special issues: Themed weeks, announced the week prior

Background: In 2009, B5 Media entered the media scene as a collection of three loosely affiliated blogs, spearheaded in part by media maven and Gawker.com founder , Elizabeth Spiers. Today, five blogs -- Crushable.com, TheGloss.com, BlissTree.com, Mommyish.com and TheGrindstone.com -- make up this Canadian-based consortium. Geared toward women, each of the engaging, innovative sites covers distinctive verticals (celebrity gossip, fashion and beauty, health, parenting and career, respectively), offering incredibly honest and opinionated content, according to editorial director Meghan Keane, who assumed her role in February 2011.

"We're not looking to get the last word on any subject. We're looking to start the conversation," summarizes Keane when asked about the collection of sites. For that reason, each individual website has its own editorial team that reports and writes original articles daily, focusing on delivering useful content for females from ages 18 to 49. Essentially, B5 Media has a relevant blog for every stage of a woman’s life, each of which cross promotes the others. ...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on mediabistro.com courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

Email
remember me
Password
forgot your password?