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Revolving Door Newsletter: 03.06.12

WaPo's 'Surprising Hire'; Yahoo! Braces For Layoffs

March 6, 2012
The Washington Post Company hires Slashdot founder Rob Malda as chief strategist and editor-at-large of the WaPo Labs. ReadWriteWeb calls the move a bet on the future, while Nieman Lab writes, "it's a surprising hire (and a marketing coup)." Malda will initially help the small Labs team improve its Social Reader and Trove products but plans to expand soon. Elsewhere at WaPo Co., Ken Babby leaves after 12 years. He had been chief revenue officer and general manager for digital (not bad for a guy who started as an intern) but wants to "pursue other digital ventures."...

The USA Today asks all its sports newsroom staffers to reapply for their jobs. That includes around 90 people, including the managing editor... The New York Observer adds to its growing magazine offerings by hiring Carl Gaines to edit its new The Commercial Mortgage Observer, a spinoff of The Commercial Observer. That title!... Details poaches Star, snagging Greg Emmanuel as articles editor. He had been deputy editor, features, at the tabloid...

Yahoo is preparing massive layoffs. Kara Swisher hears they will target the product group as well as public relations, marketing, research and a few other areas. It is the kind of dramatic action pundits and Wall Street alike have been wanting for months, and credit should go to new CEO Scott Thompson for not shying away. The question is whether he will cut the correct groups. The media unit could avoid job losses, although the plan is not fully complete yet. Expect more information in the coming weeks...

Foursquare co-founder Naveen Selvadurai leaves the company. According to an unnamed source, he "seemed frustrated" by his role... hires Scott Ballantyne as global chief marketing officer. He had been chief marketing officer at Vonage. Fab CEO Jason Goldberg on the hire: "Scott's awesome. He's got the right mix of experience, passion and charisma. He's Fab."... Instagram hires its ninth employee, engineer Ryan Gomba. For those of you counting at home, that's one staffer for every 2.8 million users... Deadspin snags Erik Malinowski as night editor. The San Francisco-based former contributor recently wrote a long, awesome tale about a Simpsons episode for the site... John Oldakowski joins as senior account executive. He had been account manager at Reader's Digest... And there are changes at AT&T, and more...

March 6, 2012: Shelley Kirk has been named marketing director at Fifth Third Bank. She had been evening anchor at WEHT-TV in Evansville, Ind. (TVSpy)

March 6, 2012: Brent Weisberg has been named reporter at KOIN-TV in Portland. He had been reporter at KPTV-TV in Portland. (TVSpy)

March 6, 2012: Chad Hopenwasser has been named VP, director of video production, at Crispin Porter + Bogusky. He had been VP, executive integrated producer, there. (AgencySpy)

March 6, 2012: Nancy Turett has been named chief strategist of health and society at Edelman. She had been global chair of health practice there. (PRNewser)

March 6, 2012: Kym White has been named global chair of the health practice at Edelman. She had been global vice chair of the health practice there. (PRNewser)

March 6, 2012: Susan Isenberg has been named global vice chair of the health practice at Edelman. She had been managing director there. (PRNewser)

March 6, 2012: Danny Sullivan has been named contributing columnist at CNET. He will continue as editor-in-chief at Search Engine Land. (release)

March 6, 2012: Randi Schatz has been named president at Avenue. She had been chief revenue officer at Hitviews. (release)

March 6, 2012: Kate Bennett has been named wedding and style editor at Washingtonian. She had been editor-in-chief at Capitol File. (FishbowlDC)

March 6, 2012: Rebecca Schoenkopf has been named editor at Wonkette. She had been columnist at Commie Girl. (FishbowlLA)

March 6, 2012: Nicholas Thompson has been named editor at He had been senior editor at The New Yorker. (FishbowlNY)

March 6, 2012: Allen Cox has been named editor-in-chief at Northwest Travel. He had been editor at Harbors. (mb)

March 6, 2012: Amy Cofone has been named director, integrated marketing, at Emanate. She had been SVP and practice director at Ketchum. (mb)

March 6, 2012: John Haake has been named VP of marketing at HookLogic. He had been VP of global marketing at Synaptic Digital. (mb)

March 5, 2012: Christopher Johnson has been named vice president, product management, at Volly. He had been senior vice president, programming and product strategy, at UGO Entertainment.

March 5, 2012: Ian Mirmelstein has been named vice president of strategic accounts at Medialets. He had been director of integrated marketing and emerging media at AT&T AdWorks. (release)

March 4, 2012: John Oldakowski has been named senior account executive at He had been account manager at Reader's Digest. (mb)

March 3, 2012: Amanda Waldmannstetter has been named editor at She had been correspondent at MediaGlobal News. (mb)

March 2, 2012: Elizabeth Bleser has been named director of integrated and emerging media at AT&T. She had been VP at WebMD. (mb)

March 2, 2012: Greg Emmanuel has been named articles editor at Details. He had been deputy editor, features, at Star. (mb)

March 2, 2012: Sunil Soman has been named vice president, strategic insight and analytics, at NCM Media Networks. He had been senior director of strategic insight and analytics there. (mb)

March 2, 2012: Shari Linker has been named vice president of marketing at NCM Media Networks. She had been vice president of integrated marketing and sales at Disney. (mb)

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