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We see, or rather, "hear" it far too often: podcasts that are not up to standard, whether they are produced by a one-man operation or an internationally known media company. And any frustration the listener feels is doubled for the media professionals who, without any formal training in audio production, still find the task of creating podcasts dropped on their desks as part of their employer's content strategy. Fortunately, there are easy steps that podcast hosts and producers can take to fix rookie errors and grab the ears of more listeners. ...

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