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So What Do You Do, Dominic Chu, Markets Reporter for Bloomberg TV?

'When you're going on air, you have to be 'on' right away'

By Janelle Harris - June 13, 2012
By day, Dominic Chu is the smiling, now familiar face delivering the latest news on stock, bond and currency markets, but, generally speaking, he is a master of career reinvention.

After a stint as a budding chef at Cornell University and success on Wall Street as a trader and investor, Chu made the jump to TV in 2010 after responding to a casting call embedded in one of the tickers on Bloomberg.com. "They held an open audition for people who had Wall Street experience to come in for a possible career in media," he remembers. "They ended up going through this whole interview process with an audition at the end and selecting people to come on. I was one of them."

Today, skills gained from those seemingly unrelated positions come in handy daily on the Bloomberg set. Plus, says Chu, "I make a mean Osso Buco."


Name: Dominic Chu
Position: Markets reporter for Bloomberg Television
Resume: Started at UBS, fielding treasury management, guaranteed investment products and foreign exchange. Served as head trader and portfolio manager for Hennessy Advisors and eventually moved to Seascape Capital Management to manage accounts, mutual funds and alternative investments. Joined Bloomberg Television in 2010.
Birthday: June 6
Hometown: San Ramon, Calif.
Education: Bachelor's degree in hotel administration from Cornell University
Marital status: Single
Media idol: Peter Jennings
Favorite TV show: "I like The Big Bang Theory for comedy, and I love murder mystery-type stuff, so I'd say Castle on ABC, too."
Guilty pleasure: Golf
Last book read: Banker to the World by William R. Rhodes
Twitter handle: @the_domino

Besides your obvious knowledge of the material, what did you bring with you from your finance career that made you transition fairly easily into television?
You know what I think it is? There are a lot of similarities between a full-throttle newsroom and a trading desk on a trading floor. You're being blitzed with all kinds of information, and you have to make heads or tails of it in a coherent fashion in as quick a time as possible. It's kind of like trading during times when there are volatile markets or big economic data releases. You have to deal with lots of information on a real-time basis. I think that that was probably the thing that most prepared me for this kind of job, because in an organization like Bloomberg you're dealing with a lot of breaking news all the time.

You were on air during the Flash Crash in 2010 when the stock market plunged 1,000 points. What was the most challenging thing about covering that day and how did reporting on such a pivotal event make you a better journalist?
That was where I really cut my teeth in terms of journalism. It was definitely a very fast and furious situation. Things were literally happening not in hours or minutes, but seconds sometimes. It was a bit of an adrenaline rush, because it was historic just by the sheer volatility. Probably one of the hardest parts was trying to stay calm and be able to deliver some kind of message that was understandable to the audience. Everything comes so fast these days that you have to make sure that you understand what's going on yourself before you just have a gut reaction to something. For me, it really was a test to stay on task and a defining moment in a career that was obviously very, very young in terms of age. But, to look back on it now, it was great to be involved in such a historic event in real time and to have viewers and listeners count on me to give them information.

"There are a lot of similarities between a full-throttle newsroom and a trading desk on a trading floor."

You spotted an ad for your current position in a news ticker and auditioned. Have you had to work harder for respect as a journalist because of the way you came in?
It was interesting, because it was taking what I would normally do with a career on Wall Street -- the same information I'd be looking for as a trader, the same kind of research, the same kind of analysis I'd be doing if I was still working on Wall Street -- and translating that to help viewers and listeners understand what was going on in the markets. I think that there are two sides to that as a journalist. You bring a different perspective to news you're covering, one where you used to be a client of the news and now you're delivering the news. On one hand, as you said, you feel a sense of having to prove yourself. There are obviously a number of great journalists, especially in business news, that I have grown up following. On the other, you're trying to compete and help people better understand you as a journalist and, hopefully, that leads to respect as a contributing member of the media.

NEXT >> AvantGuildSo What Do You Do, Roland Martin, CNN Contributor and Host of TV One's Washington Watch?

Bloomberg TV has struggled somewhat against its competitors like CNBC and Fox Business Network. Why do you think that is, and what do you think your network has to offer that the competition doesn't?
I think we have a growing kind of entity. We have a wire service that really has a huge amount of resources backing it up, just reporters upon reporters all over the globe who really give financial decision makers the information they need. The Bloomberg terminal is a huge data source for so many financial professionals, people who are making buying decisions for stocks, bonds and currencies. What we've done on Bloomberg Television is take all of that data and disseminate that information to the public.

I think, because of that, we have an unparalleled amount of data and news gathering ability backing us right now, so I think a lot of people are actually starting to tune in because they realize we have vast resources, even in terms of television reach around the world. I get emails from friends who are in places like Thailand, or Taiwan, or India, or North Africa who say, "Hey, we see you on TV." It just speaks to the global reach of Bloomberg Television. I think if we can kind of grow on that, use that as a cornerstone for our platform, we can make real market surveys.

Diversity is always a big issue in media, making sure that there are different voices behind and in front of the camera. What do you think finally has to happen for this to be a non-issue and for the newsroom to truly be diverse?
It depends on what your definition of diverse is. Sitting right next to me are people of South Asian descent, other people of Asian descent, African-Americans, Hispanics. We have men and women, people of all religions from the West Coast, Midwest, East Coast. I don't know how to say this without sounding cheesy or cliché, but I honestly feel like our newsroom is strong because we have such different backgrounds and points of view.

"Nothing really prepares you for what it's like to stare into a camera lens and know that you're on live television"

In general, for the whole field, do you think all voices are being represented as well behind and in front of the camera?
I think so. Our perspective as a news organization has always been to present the facts and provide some insight into where we think those facts can lead. One of the things that I've heard a lot of feedback from traders, market professionals and investment managers that we talk to on a regular basis is they appreciate the fact that we don't have a huge amount of editorial content. We're not leaning far one way or another in terms of the political or economic view spectrum. Rather than try to project or use it as a bully pulpit to further some kind of agenda, what we have right now is an organization that can provide you with some kind of data you need to make decisions in your life financially and take control of your own destiny.

If you were head of a journalism school or program, how would you prepare students to be in this field? What did you have to learn on the ground that you wish you would've known beforehand?
I don't think any kind of broadcast media job is ever easy right off the bat. I came into this role with no real experience with broadcast journalism. I've done public speaking before but nothing really prepares you for what it's like to stare into a camera lens and know that you're on live television. I think for me, the hardest thing to get used to at first was this idea that when you're going on air, you have to be "on" right away. For live television, there is no double take, no stopping and starting over. You just kind of have to deal with it and move on. I wish I would've been a little bit more geared up, prepared. It was definitely a rude awakening. I had butterflies in my stomach like I couldn't believe. You slowly but surely get used to it and luckily, the more you do it, the easier it gets.

NEXT >> AvantGuildSo What Do You Do, Roland Martin, CNN Contributor and Host of TV One's Washington Watch?


Janelle Harris is a freelance writer in Washington, D.C. She documents her editorial adventures at www.thewriteordiechick.com.

© WebMediaBrands Inc. 2012. All Rights Reserved.

This interview has been edited for length and clarity. The foregoing is the sole property of WebMediaBrands Inc. The opinions and views expressed in the interviews and/or commentaries are solely those of the participants and are not necessarily the views of WebMediaBrands Inc., its affiliates or subsidiary companies.



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