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Background: If you've been on a commercial airplane lately, you've likely reached into the seat pocket in front of you and thumbed through the latest issue of the airline's magazine. Indeed, the full-color glossies are about as ubiquitous as those tiny bags of peanuts used to be. But while you can find a publication on every major airline, United's Hemispheres is definitely taking in-flights to new heights.
"I think of us as a general-interest magazine, as opposed to something that's more strictly in the travel ...