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Background: Launched in 1997, Nerve.com aims to cover love, sex and culture in "a smarter way than most print magazines on the same subjects," said editor Peter Smith. "A lot of media targeted at our demographic falls back on lowest-common-denominator, 'us vs. them' clichés about gender and love; we try to be more honest about that stuff. Our readers are smart and insightful and don't want to be fed a lot of conventional wisdom. For the most part, they're in a post-college, pre-marriage life stage."...