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Special issues: The Outside summer (April) and winter (September) Buyer's Guides
Background: Started in 1977, the magazine was baptized Mariah before current owner Larry Burke acquired it, marketing it with the more apt -- and, thankfully for its readership, more manly -- title Outside. Although the magazine has evolved with the years, introducing pop-culture into its pages, Outside remains committed to the topics that have always defined the active lifestyle: exploration, adventure, sports, fitness and environmental issues.
This National Magazine Award-winning publication is looking for smart, news-driven stories that inspire readers to explore the world. This means expedition dispatches and reviews of the latest outdoor gear, though Outside is also looking for pop-culture, technology and fitness stories. The magazine's audience is 70 percent male, and the average reader is an affluent guy in his late 30s.