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Special issues: September has a special section on fashion, October is about travel, November has a holiday theme and December is the "power" issue.
Background: The magazine got its start in 1955 as a TV programming guide published by public broadcasting station KQED. After a few name changes, in 1997 it was re-branded as San Francisco. Now owned by city lifestyle publisher Modern Luxury, San Francisco installed Jon Steinberg, an ASME winner for his work at New York magazine, as editor-in-chief in February 2012. Steinberg says the mission remains the same: "It's big-city journalism on a number of levels. We have in-depth feature reporting on civic issues, social justice, politics and personalities in power positions. Then we cover the service side: how to live the good life in a vibrant, exciting, constantly changing city [with] our food, style and cultural coverage." Over the years, the pub has garnered many accolades, including a recent National Magazine Award for best single-topic issue for "The Oakland Issue" (June 2014).
Steinberg says he wants to continue to add to its roster of talent that specialize in technology to cater to the mag's audience of literate, creative types interested in what's happening in the city and the Bay Area.