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One of the most popular titles in the How To Pitch series this month
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Background: When Wired was launched in 1993 by Louis Rossetto and Jane Metcalfe, it essentially served as a guide to the forthcoming technology boom that enveloped Silicon Valley and eventually our everyday lives. The title was purchased by Condé Nast in 1998 and has maintained its focus on "the way technology affects our world," says Susan Murcko, senior editor. The editorial uses a narrative voice to examine current and future technology and trends. And it's this narrative spin that differentiates the title from its competitors that focus on reporting the facts and figures of a business story. "We don't deliberately try to appeal to a business audience the way that a pure business magazine would. It's very much general interest," continues Murcko. "There are features that will examine a business trend, but also in the features well there will be... a really wonderful literary narrative. And that's definitely not targeted to a business audience. That's targeted to anybody who likes to read."
The magazine caters to both genders, but its readership is mostly male and well-educated -- "people who want to be on top of the trends, but aren't necessarily trendsetters themselves," says Murcko.