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How to Pitch: Shape

Pitch health and nutrition stories with unusual hooks for this active lifestyle mag.

By Andrea Williams - April 28, 2015
The information in this article is current and accurate.

Circulation: 2.5 million
Frequency: 10 issues a year; January/February and July/August are double issues
Special issues: None

Background: Even though things rarely stay the same in magazine publishing, many people were surprised to learn that, after purchasing Shape magazine from American Media, Inc. (AMI), media conglomerate Meredith Corporation decided to shutter longtime rival Fitness. While it was a move that seemingly diminishes the amount of healthy-living content for active women, Pam O'Brien, the former Fitness editor who has now moved over to Shape as deputy editor, assures readers that the opposite is true. Fitness mainstays like the "I Did It" weight-loss success column and the quick-but-effective "Express Workout" will now be featured in Shape's pages. "So you will get the Fitness feeling in Shape," says O'Brien, "but it will very much be Shape, in the sense that it's for women who are active, healthy and who make being fit and living their best life a priority."


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