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Book Keeping: Authors Uncover Sassy's Rise and Fall

Journos join forces to write a book unveiling the inner workings of beloved teen mag Sassy

By Rebecca L. Fox - March 28, 2007
If you've paid attention to the magazine industry of the past 20 years, you can find Sassy's mark on everything from current teen titles to MySpace. Three years ago, journalists Marisa Meltzer and Kara Jesella met to discuss articles (freelancer Meltzer was pitching then-Teen Vogue editor Jesella). They quickly discovered a shared obsession with long-gone teen magazine Sassy. A cult fave that spawned its share of post-mortems, Sassy had yet to undergo analysis of all the factors that propelled it from an innovative launch to an off-putting shadow of its former editorial self within seven ...

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