This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit:

Back to Previous Page

 Mail    Print   Share Share

Pitches That Worked: BeE

Attention to detail and authority on her subject helped this query catch an editor's eye and land its writer a feature

By Rebecca L. Fox - April 18, 2007

Lush detail and a vivid writing style didn't hurt, but according to BeE editor-in-chief Ana Maria Castronovo, it was freelancer Shilpi Paul's in-depth familiarity with the publication, which ran throughout her pitch, that sealed the deal. We got Castronovo to elaborate on why Paul's query worked so well, and walk you through the high points so you can replicate them yourself.

What the Writer Did

Shilpi Paul: [Ana's and my] initial contact was in the summer of 2006. [After I submitted the pitch,] Ana contacted me by email, then we played phone tag for ...

AvantGuild Sign Up Now!Sign Up Now!

The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree
AvantGuild benefits give you access to:
  • Premium content, including our How to Pitch Guides, an indispensable tool for freelance writers. view sample >
  • Savings of up to $35 per class on courses and seminars.
  • Insurance discounts for freelancers and small businesses, including medical, dental, auto and home.
  • Lots of other professional discounts, including ZipCar (a $50 value) and your choice of magazine subscriptions (a $10 value).

... and much more! View all benefits or Sign up now!

Already an AvantGuild member?

Log in here to view the full page.

remember me
forgot your password?