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Background: While most mom-to-be stereotypes involve pints of ice creams and jars of pickles, there is a large percentage of the pregnant population that strives for a somewhat healthier prenatal experience. Initially developed by parent company American Media as the publication for Shape magazine readers with babies on the way (American Media also owns Shape), Fit Pregnancy has always been for the expecting woman who wants to stay in, well, shape. But a recent office relocation to New York from the West ...