This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How To Pitch: VegNews|
Background: For the past decade, VegNews has provided its readers with green lifestyle content. What was once a freebie newspaper, only available at local health food shops, is now a full-color glossy sold at big chain stores -- and as the pub has gone more mainstream, so has vegan culture. "There is definitely a greater awareness of veganism these days which is really wonderful because there is so much for us to report on," said editorial director Elizabeth Castoria.
With a new tagline, "think, eat, thrive," this veg-friendly title features much more than just recipes. Flip through this bimonthly book and you'll find profiles on vegan newsmakers, city guides for herbivores and product roundups, all printed on 75 percent post-consumer, recycled paper. "We really wanted to have a more comprehensive tagline," said Castoria. "Thinking, eating and thriving covers all the different aspects of lifestyle that we cover in terms of news, travel, reviews and interviews."